Free Publicity & Press Releases
Here's the plain truth... Publications, newsletters, magazines, etc. all need content. Some of them create their own content but many of them don't! Radio stations and TV talkshows need guests. You can provide them with the content and/or guest appearance they need. Again . . . ask yourself "What do they need?" instead of what most people do, which is wonder "How can I get on that show?" or "How can I get my article published?" This minor shift of your focus will do wonders for your business! Give them an article or news worthy of their interest and they'll beg you to come on! If you can somehow tie in your article or story to the current news or events, so much the better. The great thing about publicity is that once your article gets published by someone, there's a good chance that others will want to publish it in their publications. That's aside from the publicity you'll get from the first publisher! There's the snowball effect. Getting free publicity may sometimes take a few tries. But, don't quit. It is well worth your effort because just one of your published articles (or guest appearances) in the right place can be all you need to create an endless traffic stream to your site! The exposure you'll get will be well worth the effort. The key here, again, is to have unique content. Don't try to sell anything through the article or report. Instead, inform the readers, educate them. And have your resource box at the end of the article that gives them your website information. Here's a way you can make (online) publishers feel special. Tell them that you're only submitting the article to them. Also tell them that you will approach other publishers only if they (the first publisher) decide not to publish your article. And keep your word. Again, this will make you stand out and may even score you some additional points. If you'd like to find out how to create your own press releases, here's an article that a wrote a while back (still timely) which you can use... http://about-secrets.com/freereports/press-release.htm Here are a few publicity services you could check out ... www.imediafax.com (faxes your press release to editors and the newspeople) www.xpresspress.com (for online publicity) www.internetwire.com (also for online publicity) |
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