Final Thoughts
Every strategy you use should offer high leverage so you can get massive results with little work up front ... and/or ... have the capability to create a viral/snowball effect so that it can continue to work for you indefinitely. The great thing about using the viral marketing strategy is that you can just about make a profit from any ad, article or ebook that you publish. It reduces your advertising risk. So, if you don't make money immediately, it's okay. As your virus continues to spread, it will continue to generate traffic, and profits, for you. Therefore, whenever possible, try to add the viral twist to all your marketing strategies. Always remember that the best strategies are not necessarily the sexiest, or the newest, or the most complex. They are usually simple and straightforward. You may be wondering what I think about using other commonly mentioned techniques ... like posting on forums, using signature lines, business cards, custom-printed pens, etc. I really don't have anything against them. You can use them all. Just don't depend on them entirely. Most of them are fairly slow, expensive, or just inconsistent traffic generators. If any of them are working for you well, then obviously, keep using them! If not, don’t continue to throw money at a dead strategy. I see most businesses doing this with Yellow Pages advertising. They continue to renew their ads without ever tracking the results of their ads. As a result, they continue to flush money down the drain. The best advice I can give you on generating traffic, or any other marketing related subject, is this... Don't try to go at it alone. Most of us don't have the time or the energy to build a business all by ourselves. You don't want to spend every waking hour on your business. (You also need to give adequate energy to your non-business relationships and your physical & mental health.) So, if you have the cash to spend on high-priced ads, that's great. If you don't, go to the people who are already successful, who are already at the top of the search engines, who already have large customer bases. Ask for joint ventures. Ask for endorsements. Ask them to become your affiliates. Ask for help! And help them back! In fact, help them first! Make it worth their while and the chances of them helping you go up dramatically! Most of the successful people are very generous. They'll be happy to help if they're able to and have the time. Approach every strategy by first asking these questions..."What can I do for them? What do they need that I can provide? How can I make it worth their while?" Do that and you'll get the joint ventures, you'll get the ebooks circulated and the reports published, you'll probably even get invited to the radio or talkshows that you're interested in. Always start by finding out what it is that they want! And, by the way, it's not about tricking others into doing something for you. Not at all. It's about honestly stepping into their shoes for a moment and finding out how you can help them get what they want. That's the best way to create any worthwhile relationship. If what you're doing right now is producing the kind of results you're after, good for you. If you're not getting the kind of results you'd like and you seriously want to get more, put these handful of strategies to use. Don't let the simplicity fool you. These techniques are very powerful - if you apply them correctly, and with a little creativity. Understand the mindset behind them and understand why they work so well. Give them the added twists that I describe. Then, unleash them and watch the magic! Traffic generation, and in fact marketing in general, is a numbers game. The more traffic you can get to your site in the shortest amount of time possible, the better your chances are for succeeding. And always remember that...at the end of the day, your goal is not to "get more traffic" but to create more customers! Happy, satisfied 'repeat' customers. So, while you're working towards getting more traffic to your site, always keep in mind that converting that traffic to subscribers & customers is really what it's all about. May your web site get hit by a never-ending traffic jam and an avalanche of profits! :-) |
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